Blog
Does Facebook really prioritise video content?
Social Media platforms like Facebook keep evolving to show us more of what we want – use it to your advantage.
DIY Social Media Content Planner
Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula. Planning...
Social Media for Small Business – Make Your Bio Count
Your social media bio is like your business card and SEO rolled into one. Make sure yours is up to date and putting your best foot forward now.
How to Measure Social Media Engagement in 2022
Learn how to measure social media engagement in 2022 focussing on Saves, Comments and Shares.
What is a Style Guide?
A style guide is a living document outlining your business tone, font, logo usage etc. It will simplify your business, allowing you to show up consistently and build trust with your potential clients.
Yes, you need a blog too
It’s easy to think you can run a business entirely from social media these days. And I know some businesses do this very successfully, but your social media feeds should be driving people to your website. Why? Because you can own your website. You can never own...
12 Days of Social Media at Christmas
On the first day of (my social media) Christmas, my business gave to my (clients)… Ok, let’s leave the singing to the original. Let’s look instead at the practicalities of how you can make the first 12 (or 24) days of December work for your business on social media...
Social Media for Business: Make it Work for You
"One third of consumers agree that they will inspect a brand’s social media presence before making an online purchase if they have not purchased from their website before." Yellow Social Media Report 2020 - Consumers Will your clients find your business on social...
5 reasons you need a customer avatar
If, like me, you initially thought an avatar was a cartoon representation of yourself on video games, you are halfway there. A customer avatar in the business world is a representation of your ideal customer (you can draw a cartoon to assist if you are a visual...
Want to Grow Your Followers on Instagram? Build Your Brand in 5 Easy Steps
Want to grow your followers on Instagram in 2021? Build your brand in 5 easy steps. 1. Build Authority Share what you know. You have a wealth of information that others want to know about. Let people know who you are and what you do. As you increase your...