The Social Nest
Connect . Reach . Grow
Social Media Marketing Canberra
Grow Your Business
I work with businesses to grow through social media. It’s my passion.
I love content creation and social media planning and most of all, I love to see social media marketing results for my clients.
Whatever platform you are on, or would like to be on, I can help you come up with a plan, provide you with a full social media strategy or just point you in the right direction with some hashtag research.
“All you need is the plan, the road map and the courage to press on to your destination”
Content Marketing Strategies:
Relationships get Results
First we build a relationship of trust with each other. Then we build a relationship of trust with your clients. Relationships of trust are built on expertise and follow through.
If I promise it, I deliver it. If you know it, we share it to socials.
We tell people who you really are, get to know them by engaging on social media and build trust through that connection.
Whether you would like to execute it yourself or have me execute it, we plan, we establish trust with your clients, we build relationships and we see results.
Content Creation: Know Your Voice
Trust, connection, relationship building, it’s all so much easier when you know who you are and what your own truth is.
I take pride in really learning your truth and your voice with you whether you hire me for content creation or social media strategy only.
Your business voice is the voice we will use for all your social media posts. Developing quality content, building online communities through knowing who you are and drawing in the people who connect with that. A consistent brand is a trustworthy brand.
Become empowered to run your own socials, or I can create the content for you. The choice is yours.
All my services can be tailored to meet your specific marketing needs.
You can see an overview of my standard service offerings on my services page.
For most of my social media marketing clients in Canberra, it starts with strategy.
Everyone needs a social media marketing strategy, and if you don’t already have one, this is the place we will start.
Beginning with a social media focussed review of your strengths, weaknesses, opportunities and threats, I will then complete an audit of your existing socials, including their Search Engine Optimisation (SEO), and a competitor analysis. Once that’s done, I will work with you to identify your buyer persona.
Finally, we look forward, and I will provide you with hashtags, content idea suggestions allocated to each of the buyer stages and suggested key performance indicators for each.
Once you have a high level strategy for your social media engagement, you need a detailed plan.
It’s important to post your content at the time your audience is most likely to engage. That means getting time of day, but also, life context right. If there is a significant holiday or hashtag trending around a particular time, you need to capitalise.
In preparing your editorial content calendar I will research relevant days of significance for your industry, times of day most likely to experience engagement on your platforms, identify lead times and allocate the person responsible.
This is for the businesses that want it all. Starting with a social media marketing strategy and editorial content calendar I then keep it all with me. I create your content, post it and manage responses on your behalf.
I know how important it is to be on socials, but also how important it is to be in your own business. By outsourcing the content creation and social media management, we both do what we are good at.
All your comments will be responded to within 24 hours and you will receive a monthly review of your content marketing strategy taking into account new trends or practical outcomes of the preceding month.
The world of social media is fast paced and ever changing. It can be hard to keep on top of the rules and processes for running your ads let alone keeping up with responses and analytics.
Let me do the hard work. I can create and run your Facebook, Instagram, LinkedIn or Pinterest ads. Once running I will monitor and provide an evaluation report at the end. You will know every step of the way how they perform so we can tailor the next set to do even better.
“I actually won a prize of Social Media Content Planning from Susie at the Social Nest. I wasn’t sure what to expect but was blown away by the detail that Susie Went into, the research she did into my specific niche and the end product that she supplied, including recommended hashtags! Thank you so much for your efforts Susie – way above and beyond my expectations!!”
SELF CONFIDENCE AND SUCCESS WITH MICHELE SCHERR
“I highly recommend The Social Nest to everyone, Susie helped me grow my small business with no stress.”
ACACIA HAIR DESIGN
“Susan has put a lot of work and thought into creating a unique image for the Instagram account of my newest venture, The Joyful Fashionista. She has come up with some beautiful designs that align with my brand style guide.”
” I have been working with Susie for just over a month. In that time my new business has
increased significantly. For the first time ever people are finding my business on Google and contacting me to find out more about the services I offer and how I can help them.
Susie and The Social Nest are the key as that is the only thing I am doing differently from before. So if you want your SEO to increase engage Susie and The Social Nest.”
“Susie from The Social Nest was lovely to deal with. She explained everything and left me feeling confident about what I needed to do. Using The Social Nest’s Hashtag research and content marketing strategy, I have seen an increase to my website and sales from my social media marketing.”
” Susie is great at coming up with content ideas that engage audiences and working within our branding guidelines. She is proficient with multiple social media platforms and can tailor posts specific to the audiences of each one. Any adjustments that have been requested have been done so promptly and professionally. I recommend Susie to anyone looking to grow their business through social media.”
My Latest Blogs
Social Media platforms like Facebook keep evolving to show us more of what we want – use it to your advantage.
Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula. Planning...
Your social media bio is like your business card and SEO rolled into one. Make sure yours is up to date and putting your best foot forward now.