Marketing strategies tried and true
Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...
Social media marketing in 2024
Trust, authenticity, and connection still reign in 2024 People will always buy from brands they know, like, and trust. Building trust through authenticity and connection will never go out of fashion. My top social media marketing tips for 2024...
Social media through the customer journey
Every time you post on social media, it becomes part of your customer journey. Whether it’s paid advertising or an impromptu live of you networking and meeting new collaborators, part of a formal strategy or just because you feel you should be on socials, it’s all...
DIY Advanced Social Media Strategy
Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...