LinkedIn Company Pages – a small business guide

LinkedIn Company Pages – a small business guide

LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Marketing strategies tried and true

Marketing strategies tried and true

Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...
Social media marketing in 2024

Social media marketing in 2024

Trust, authenticity, and connection still reign in 2024  People will always buy from brands they know, like, and trust. Building trust through authenticity and connection will never go out of fashion. My top social media marketing tips for 2024...
Social media through the customer journey

Social media through the customer journey

Every time you post on social media, it becomes part of your customer journey. Whether it’s paid advertising or an impromptu live of you networking and meeting new collaborators, part of a formal strategy or just because you feel you should be on socials, it’s all...
DIY Advanced Social Media Strategy

DIY Advanced Social Media Strategy

Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...