by Susie Basiaco
Your brand is so much more than your logo – it’s what people think (or feel) when they see your logo or think about your brand. A brand strategy, even a simple one, helps shape your reputation by guiding both internal decisions and external presentations of your...
by Susie Basiaco
Digital marketing used to be social media vs website search engine optimisation (SEO). Now it’s keywords and SEO on social media and websites – after all, if your customers are searching for you using new search functions on social media platforms, our goal is...
by Susie Basiaco
If your audience creates content mentioning your brand – as a post, review, video, unboxing, or even blog – we call it user-generated content. With generative AI polishing everything to perfection and looking increasingly realistic, imperfect images posted by real...
by Susie Basiaco
Every business starts somewhere, why not with 20 minutes, or just one post to one social media platform each week? It won’t turn you into Telsa or Apple overnight, but with sound initial setup, a little strategy, and realistic expectations, you might be surprised by...
by Susie Basiaco
LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
by Susie Basiaco
With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
