by Susie Coles
Brands, like the people behind them, evolve over time, and it’s important that your overall branding, as well as your everyday social media content and marketing, stay true to who you are now – not who you were when you began. As The Social Nest embarks on the...
by Susie Coles
Your brand is so much more than your logo – it’s what people think (or feel) when they see your logo or think about your brand. A brand strategy, even a simple one, helps shape your reputation by guiding both internal decisions and external presentations of your...
by Susie Coles
Digital marketing used to be social media vs website search engine optimisation (SEO). Now it’s keywords and SEO on social media and websites – after all, if your customers are searching for you using new search functions on social media platforms, our goal is...
by Susie Coles
Are you wondering what all the fuss about the Bluesky app means for your business? Struggling to keep up with the changes on Meta or wondering if TikTok is still worth your attention? It seems every time we open our email or read the news there is a new update...
by Susie Coles
If your audience creates content mentioning your brand – as a post, review, video, unboxing, or even blog – we call it user-generated content. With generative AI polishing everything to perfection and looking increasingly realistic, imperfect images posted by real...
