Social Media in 2023 – start your planning now!

Social Media in 2023 – start your planning now!

We’ve covered a lot here in 2022, on the blog and socials, and we’re already looking forward to 2023. So this one is the big how-to for your social media in 2023, drawing in a lot of what we have already learnt. A campaign per quarter Unlock the key to social media...
Save time – recycle your social media content

Save time – recycle your social media content

Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post.  It starts with creating great long-form...
The 2:2:2 of a Digital Marketing Campaign

The 2:2:2 of a Digital Marketing Campaign

Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we?  I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
What is a social media audit?

What is a social media audit?

Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
DIY Social Media Content Planner

DIY Social Media Content Planner

Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula.  Planning...
How to Measure Social Media Engagement in 2022

How to Measure Social Media Engagement in 2022

These days measuring the success of your social media engagement is about so much more than post likes and page follows. A modern social media strategy builds an online community with a highly engaged audience. Your social media account should: Connect with customers...