by Susie Basiaco
Digital marketing used to be social media vs website search engine optimisation (SEO). Now it’s keywords and SEO on social media and websites – after all, if your customers are searching for you using new search functions on social media platforms, our goal is...
by Susie Basiaco
Are you wondering what all the fuss about the Bluesky app means for your business? Struggling to keep up with the changes on Meta or wondering if TikTok is still worth your attention? It seems every time we open our email or read the news there is a new update...
by Susie Basiaco
If your audience creates content mentioning your brand – as a post, review, video, unboxing, or even blog – we call it user-generated content. With generative AI polishing everything to perfection and looking increasingly realistic, imperfect images posted by real...
by Susie Basiaco
Savvy business owners use DM marketing to engage with customers, nurture leads, and build customer loyalty. Social media platforms like Instagram, Facebook, and LinkedIn like DMs because they keep users on their platforms longer. Your audience loves them because they...
by Susie Basiaco
If marketing strategies are like cake, social media is like the egg that binds it together.- Susie Basiaco, The Social Nest Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake,...
by Susie Basiaco
LinkedIn is the best social media platform for small business owners, (especially those on the business networking scene). My clients find it gets better engagement and conversion. And it’s a little different to other social media channels. A little more professional...
