Does Facebook really prioritise video content?

Does Facebook really prioritise video content?

Yes and No. And you can use that to your advantage. Facebook is a business just like we are. But where you and I sell a service or product, Facebook is selling us. That’s right, when you use Facebook, you become a product. That’s because Facebook makes its money by...
DIY Social Media Content Planner

DIY Social Media Content Planner

Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula.  Planning...
How to Measure Social Media Engagement in 2022

How to Measure Social Media Engagement in 2022

These days measuring the success of your social media engagement is about so much more than post likes and page follows. A modern social media strategy builds an online community with a highly engaged audience. Your social media account should: Connect with customers...
What is a Style Guide?

What is a Style Guide?

Simplify life. Stop relying on memory or checking every piece of the team’s work. Show up consistently without overthinking it. A style guide is a way of simplifying your business. Small amount of work now, big time saving later. Do I have your...
Yes, you need a blog too

Yes, you need a blog too

It’s easy to think you can run a business entirely from social media these days. And I know some businesses do this very successfully, but your social media feeds should be driving people to your website. Why? Because you can own your website. You can never own...