Stand out against generative AI marketing 

Stand out against generative AI marketing 

Love it or loathe it, AI, including generative AI, is here to stay. And it’s had some positive impacts on the digital marketing space. In 2024, however, generative AI is starting to give some of our customers the ‘icks’ so it’s never been more important for businesses...
LinkedIn Company Pages – a small business guide

LinkedIn Company Pages – a small business guide

LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Marketing strategies tried and true

Marketing strategies tried and true

Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...
Meta ads – does organic content still matter?

Meta ads – does organic content still matter?

Whatever your current small business marketing goal, Meta ads can help you achieve it. Of course, I’m not here to spruik Meta ads, and I honestly wish we could return to the days when our followers saw most of our posts. Alas, those days are behind us, and while...
Intro to AI for social media

Intro to AI for social media

AI: a tool for social media marketers, not a magic solution I’ll start with an unpopular opinion about AI for social media marketing. AI is not a magic solution to all social media marketing content dilemmas. It is a tool, not a replacement for authenticity and...