by Susie Basiaco
Every business starts somewhere, why not with 20 minutes, or just one post to one social media platform each week? It won’t turn you into Telsa or Apple overnight, but with sound initial setup, a little strategy, and realistic expectations, you might be surprised by...
by Susie Basiaco
Facebook marketing is becoming more challenging for businesses as it moves towards an almost inevitable pay-to-play space. But the term is not yet synonymous with paid advertising, and reaching your customers is still possible without forking over your hard-earned...
by Susie Basiaco
Love it or loathe it, AI, including generative AI, is here to stay. And it’s had some positive impacts on the digital marketing space. In 2024, however, generative AI is starting to give some of our customers the ‘icks’ so it’s never been more important for businesses...
by Susie Basiaco
LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
by Susie Basiaco
With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
by Susie Basiaco
Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...
