Meta ads – does organic content still matter?

Meta ads – does organic content still matter?

Whatever your current small business marketing goal, Meta ads can help you achieve it. Of course, I’m not here to spruik Meta ads, and I honestly wish we could return to the days when our followers saw most of our posts. Alas, those days are behind us, and while...
Save time – recycle your social media content

Save time – recycle your social media content

Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post.  It starts with creating great long-form...
What is a social media audit?

What is a social media audit?

Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
Does Facebook really prioritise video content?

Does Facebook really prioritise video content?

Yes and No. And you can use that to your advantage. Facebook is a business just like we are. But where you and I sell a service or product, Facebook is selling us. That’s right, when you use Facebook, you become a product. That’s because Facebook makes its money by...