Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

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With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Do you have an Instagram business account?

Do you have an Instagram business account?

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Using an Instagram business account opens many possibilities for small businesses like yours to connect with your audience, grow your business and sell your product or services.  Now known as a subsection of the Instagram professional suite, Instagram business...
Intro to AI for social media

Intro to AI for social media

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AI: a tool for social media marketers, not a magic solution I’ll start with an unpopular opinion about AI for social media marketing. AI is not a magic solution to all social media marketing content dilemmas. It is a tool, not a replacement for authenticity and...
Social media platforms by audience age

Social media platforms by audience age

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Social media for business is not an option. It’s a necessity. Almost 80% of Australians are on social media, and 39% follow brands or businesses there. Facebook remains the most popular social media platform, though people spend more time on...
14 FREE ways to extend your social media reach

14 FREE ways to extend your social media reach

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In an increasingly pay-to-play social media landscape, let me assure you, it is still possible to grow your social media reach, convert followers into clients, and even brand ambassadors, without spending a cent. First, run a quick audit of your own social media...