Blog
DM marketing – a small business guide
Use DMs the right way – to engage with your customers, nurture your leads, and build brand loyalty.
Integrating social media into your marketing mix
Like eggs in a cake, social media will help your business rise if you get the marketing balance just right.
LinkedIn for Business Networking
LinkedIn is the best social media platform for small business owners, (especially those on the business networking scene). My clients find it gets better engagement and conversion. And it’s a little different to other social media channels. A little more professional...
Boost your business with social media tools
Save time and money using social media tools to gain audience insights, create scroll-stopping visuals, plan your content, and schedule to multiple platforms at once. As the platforms and algorithms ask more of us, the tools help us keep up. Understand audience...
Social media in just 20 minutes a week
It might not take your business viral, but with strategy and realistic goals, it’s worth this minimal time investment.
Facebook marketing – increase reach organically
Get your Facebook posts in front of more customers with these marketing tips. No ad-spend necessary.
Stand out against generative AI marketing
Love it or loathe it, AI, including generative AI, is here to stay. And it’s had some positive impacts on the digital marketing space. In 2024, however, generative AI is starting to give some of our customers the ‘icks’ so it’s never been more important for businesses...
LinkedIn Company Pages – a small business guide
Demystifying LinkedIn for small businesses. A simple guide to getting started with LinkedIn Company Pages.
Social media collaborations and influencer marketing
Work smarter not harder to build brand awareness and increase sales with strategic partnerships and connections on social media.
Do you have an Instagram business account?
Use the right sort of Instagram account to grow your business on Instagram. Analytics, automations, advertising and more.
Marketing strategies tried and true
Platform specific marketing strategies don’t work in isolation. Tried and true marketing strategies for sustainable business growth.
Meta ads – does organic content still matter?
Organic Facebook reach may be declining, but quality content is still king, even if you pay for advertising.
Intro to AI for social media
AI is a tool like Google, Canva, and social media itself. Use it the right way for great marketing results that align with your brand.
5 steps to SEO on Instagram
SEO – search engine optimisation or, making it easier for your customers to find you. Often used in the context of websites and Google, SEO is now also relevant on Instagram. Get found by your ideal customers by incorporating keywords and SEO on Instagram into your...
Social media marketing in 2024
Know your audience. Be authentic. Plan strategically. Social media marketing is always more than trends.
7 benefits of engaging a social media manager
Reach your marketing goals faster and grow your online community with a professional social media manager and marketing strategy.
Social media through the customer journey
Every time you post on social media, it becomes part of your customer journey. Whether it’s paid advertising or an impromptu live of you networking and meeting new collaborators, part of a formal strategy or just because you feel you should be on socials, it’s all...
DIY Advanced Social Media Strategy
Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...
Social media platforms by audience age
Lost in the options for social media? Not sure where your customer avatar is hanging out online? Read on…
How to generate leads on social media with storytelling
Story – an emotive journey following a series of events and how those events impact a person or character. Storytelling. An age-old way of getting a message across. Want to explain the dangers of taking candy from strangers to a child? Read them Hansel and Gretel. The...
14 FREE ways to extend your social media reach
In an increasingly pay-to-play social media landscape, let me assure you, it is still possible to grow your social media reach, convert followers into clients, and even brand ambassadors, without spending a cent. First, run a quick audit of your own social media...
Social media video (YouTube) for beginners
Did you know that posting on YouTube will help people find you on Google? Google owns YouTube, and, as people like to watch videos, Google prioritises showing videos in its results. YouTube, on its own, is also the second biggest search engine – second only to Google...
Social proof in marketing – three steps to build trust on social media
People buy from brands they trust, build that trust by turning up, validating your claims, and showing your expertise.
Curated content – save time while staying relevant
Capitalise on content you consume with curated content. Share links with your thoughts or curated lists of what you have been reading.
The power of consistency in social media
Consistency is the secret sauce when it comes to social media. By showing up consistently your audience not only gets to know, like and trust you but they remember your brand!. It doesn't mean you need to post multiple times a day, and it certainly doesn't mean...
Social Media content ideas that encourage engagement
You’ve built your digital marketing campaign plan, but now what? How do you get your audience to engage with your social media content? How do you create content that keeps them returning and converts them into loyal repeat customers?You start by keeping it...
Social Media in 2023 – start your planning now!
We’ve covered a lot in 2022 – read on to pull it all together in a plan for 2023.
Save time – recycle your social media content
Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
The 2:2:2 of a Digital Marketing Campaign
Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we? I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
What is a social media audit?
Conducting a social media audit for your small business is important, but it doesn’t need to be difficult.
Does Facebook really prioritise video content?
Social Media platforms like Facebook keep evolving to show us more of what we want – use it to your advantage.
DIY Social Media Content Planner
Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula. Planning...
Social Media for Small Business – Make Your Bio Count
Your social media bio is like your business card and SEO rolled into one. Make sure yours is up to date and putting your best foot forward now.
How to Measure Social Media Engagement in 2022
Learn how to measure social media engagement in 2022 focussing on Saves, Comments and Shares.
What is a Style Guide?
A style guide is a living document outlining your business tone, font, logo usage etc. It will simplify your business, allowing you to show up consistently and build trust with your potential clients.
Yes, you need a blog too
It’s easy to think you can run a business entirely from social media these days. And I know some businesses do this very successfully, but your social media feeds should be driving people to your website. Why? Because you can own your website. You can never own...
12 Days of Social Media at Christmas
On the first day of (my social media) Christmas, my business gave to my (clients)… Ok, let’s leave the singing to the original. Let’s look instead at the practicalities of how you can make the first 12 (or 24) days of December work for your business on social media...
Social Media for Business: Make it Work for You
"One third of consumers agree that they will inspect a brand’s social media presence before making an online purchase if they have not purchased from their website before." Yellow Social Media Report 2020 - Consumers Will your clients find your business on social...
5 reasons you need a customer avatar
If, like me, you initially thought an avatar was a cartoon representation of yourself on video games, you are halfway there. A customer avatar in the business world is a representation of your ideal customer (you can draw a cartoon to assist if you are a visual...
Want to Grow Your Followers on Instagram? Build Your Brand in 5 Easy Steps
Top 10 reasons to use social media marketing
Top 10 reasons to use social media marketing Everyday billions of people use social media. The internet allows us to connect with people who we would never be able to in the past. With this in mind, here are my top 10 reasons to use Social Media Marketing. 1....
Why Content Marketing Matters
What is content marketing and why does it matter? As social media users, we post content on a daily basis. We consume content in a variety of ways, from posting online to reading articles online and watching videos. If you own a website, it is important that you post...