Yes, you need a blog too
It’s easy to think you can run a business entirely from social media these days. And I know some businesses do this very successfully, but your social media feeds should be driving people to your website. Why? Because you can own your website. You can never own...
12 Days of Social Media at Christmas
On the first day of (my social media) Christmas, my business gave to my (clients)… Ok, let’s leave the singing to the original. Let’s look instead at the practicalities of how you can make the first 12 (or 24) days of December work for your business on social media...
Social Media for Business: Make it Work for You
“One third of consumers agree that they will inspect a brand’s social media presence before making an online purchase if they have not purchased from their website before.” Yellow Social Media Report 2020 – Consumers Will your clients find your...
5 reasons you need a customer avatar
If, like me, you initially thought an avatar was a cartoon representation of yourself on video games, you are halfway there. A customer avatar in the business world is a representation of your ideal customer (you can draw a cartoon to assist if you are a visual...