by admin
You’ve built your digital marketing campaign plan, but now what? How do you get your audience to engage with your social media content? How do you create content that keeps them returning and converts them into loyal repeat customers?You start by keeping it...
by admin
We’ve covered a lot here in 2022, on the blog and socials, and we’re already looking forward to 2023. So this one is the big how-to for your social media in 2023, drawing in a lot of what we have already learnt. A campaign per quarter Unlock the key to social media...
by admin
Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
by admin
Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we? I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
by admin
Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
by admin
Yes and No. And you can use that to your advantage. Facebook is a business just like we are. But where you and I sell a service or product, Facebook is selling us. That’s right, when you use Facebook, you become a product. That’s because Facebook makes its money by...
