by admin
Story – an emotive journey following a series of events and how those events impact a person or character. Storytelling. An age-old way of getting a message across. Want to explain the dangers of taking candy from strangers to a child? Read them Hansel and Gretel. The...
by admin
In an increasingly pay-to-play social media landscape, let me assure you, it is still possible to grow your social media reach, convert followers into clients, and even brand ambassadors, without spending a cent. First, run a quick audit of your own social media...
by admin
Did you know that posting on YouTube will help people find you on Google? Google owns YouTube, and, as people like to watch videos, Google prioritises showing videos in its results. YouTube, on its own, is also the second biggest search engine – second only to Google...
by admin
I like to buy from brands I trust. I guess that you do too. It’s human nature. And we trust authentic and relatable brands, experts in quality products or services, and live up to their excellent reputation. The importance of reputation has its roots in the concept of...
by admin
Constantly creating original content for your social media feeds can be time consuming or costly. Sure, it lets you get creative and is a great way to show your knowledge. But sometimes, the push to come up with consistently high-quality posts for socials without...
by admin
Consistency is the secret sauce when it comes to social media. By showing up consistently your audience not only gets to know, like and trust you but they remember your brand!. It doesn’t mean you need to post multiple times a day, and it certainly...
