Meta ads – does organic content still matter?

Meta ads – does organic content still matter?

Whatever your current small business marketing goal, Meta ads can help you achieve it. Of course, I’m not here to spruik Meta ads, and I honestly wish we could return to the days when our followers saw most of our posts. Alas, those days are behind us, and while...
Intro to AI for social media

Intro to AI for social media

AI: a tool for social media marketers, not a magic solution I’ll start with an unpopular opinion about AI for social media marketing. AI is not a magic solution to all social media marketing content dilemmas. It is a tool, not a replacement for authenticity and...
Social media marketing in 2024

Social media marketing in 2024

Trust, authenticity, and connection still reign in 2024  People will always buy from brands they know, like, and trust. Building trust through authenticity and connection will never go out of fashion. My top social media marketing tips for 2024...
7 benefits of engaging a social media manager

7 benefits of engaging a social media manager

Are you getting the results you want on social media? Many small businesses know they need a social media presence, but not how to get the results they desire. Engaging a professional social media manager is the fastest way to effective social media marketing for any...
DIY Advanced Social Media Strategy

DIY Advanced Social Media Strategy

Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...
Social media platforms by audience age

Social media platforms by audience age

Social media for business is not an option. It’s a necessity. Almost 80% of Australians are on social media, and 39% follow brands or businesses there. Facebook remains the most popular social media platform, though people spend more time on...