Social Media for Business: Make it Work for You

Social Media for Business: Make it Work for You

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“One third of consumers agree that they will inspect a brand’s social media presence before making an online purchase if they have not purchased from their website before.” Yellow Social Media Report 2020 – Consumers Will your clients find your...
5 reasons you need a customer avatar

5 reasons you need a customer avatar

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If, like me, you initially thought an avatar was a cartoon representation of yourself on video games, you are halfway there. A customer avatar in the business world is a representation of your ideal customer (you can draw a cartoon to assist if you are a visual...
Top 10 reasons to use social media marketing

Top 10 reasons to use social media marketing

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Top 10 reasons to use social media marketing Everyday billions of people use social media. The internet allows us to connect with people who we would never be able to in the past. With this in mind, here are my top 10 reasons to use Social Media Marketing. 1....
Why Content Marketing Matters

Why Content Marketing Matters

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What is content marketing and why does it matter? As social media users, we post content on a daily basis. We consume content in a variety of ways, from posting online to reading articles online and watching videos. If you own a website, it is important that you post...