Bluesky and beyond: social media marketing for 2025
Are you wondering what all the fuss about the Bluesky app means for your business? Struggling to keep up with the changes on Meta or wondering if TikTok is still worth your attention? It seems every time we open our email or read the news there is a new update...
User-generated content – the quickest way to build trust with your audience
If your audience creates content mentioning your brand – as a post, review, video, unboxing, or even blog – we call it user-generated content. With generative AI polishing everything to perfection and looking increasingly realistic, imperfect images posted by real...
DM marketing – a small business guide
Savvy business owners use DM marketing to engage with customers, nurture leads, and build customer loyalty. Social media platforms like Instagram, Facebook, and LinkedIn like DMs because they keep users on their platforms longer. Your audience loves them because they...
Integrating social media into your marketing mix
If marketing strategies are like cake, social media is like the egg that binds it together.- Susie Basiaco, The Social Nest Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake,...