Integrating social media into your marketing mix
If marketing strategies are like cake, social media is like the egg that binds it together.- Susie Basiaco, The Social Nest Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake,...
LinkedIn for Business Networking
LinkedIn is the best social media platform for small business owners, (especially those on the business networking scene). My clients find it gets better engagement and conversion. And it’s a little different to other social media channels. A little more professional...
Social media in just 20 minutes a week
Every business starts somewhere, why not with 20 minutes, or just one post to one social media platform each week? It won’t turn you into Telsa or Apple overnight, but with sound initial setup, a little strategy, and realistic expectations, you might be surprised by...
Facebook marketing – increase reach organically
Facebook marketing is becoming more challenging for businesses as it moves towards an almost inevitable pay-to-play space. But the term is not yet synonymous with paid advertising, and reaching your customers is still possible without forking over your hard-earned...