DIY Advanced Social Media Strategy

DIY Advanced Social Media Strategy

Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...
How to generate leads on social media with storytelling

How to generate leads on social media with storytelling

Story – an emotive journey following a series of events and how those events impact a person or character. Storytelling. An age-old way of getting a message across. Want to explain the dangers of taking candy from strangers to a child? Read them Hansel and Gretel. The...
Social Media content ideas that encourage engagement

Social Media content ideas that encourage engagement

You’ve built your digital marketing campaign plan, but now what? How do you get your audience to engage with your social media content? How do you create content that keeps them returning and converts them into loyal repeat customers?You start by keeping it...
Social Media in 2023 – start your planning now!

Social Media in 2023 – start your planning now!

We’ve covered a lot here in 2022, on the blog and socials, and we’re already looking forward to 2023. So this one is the big how-to for your social media in 2023, drawing in a lot of what we have already learnt. A campaign per quarter Unlock the key to social media...
Save time – recycle your social media content

Save time – recycle your social media content

Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post.  It starts with creating great long-form...
The 2:2:2 of a Digital Marketing Campaign

The 2:2:2 of a Digital Marketing Campaign

Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we?  I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...