Simple brand strategy for busy business owners

Simple brand strategy for busy business owners

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Your brand is so much more than your logo – it’s what people think (or feel) when they see your logo or think about your brand. A brand strategy, even a simple one, helps shape your reputation by guiding both internal decisions and external presentations of your...
Social media in just 20 minutes a week

Social media in just 20 minutes a week

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Every business starts somewhere, why not with 20 minutes, or just one post to one social media platform each week? It won’t turn you into Telsa or Apple overnight, but with sound initial setup, a little strategy, and realistic expectations, you might be surprised by...
LinkedIn Company Pages – a small business guide

LinkedIn Company Pages – a small business guide

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LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

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With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...