LinkedIn Company Pages – a small business guide
LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing
With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Marketing strategies tried and true
Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...
Social media marketing in 2024
Trust, authenticity, and connection still reign in 2024 People will always buy from brands they know, like, and trust. Building trust through authenticity and connection will never go out of fashion. My top social media marketing tips for 2024...