Social Media in 2023 – start your planning now!
We’ve covered a lot here in 2022, on the blog and socials, and we’re already looking forward to 2023. So this one is the big how-to for your social media in 2023, drawing in a lot of what we have already learnt. A campaign per quarter Unlock the key to social media...
Save time – recycle your social media content
Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
The 2:2:2 of a Digital Marketing Campaign
Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we? I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
What is a social media audit?
Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...