The 2:2:2 of a Digital Marketing Campaign

The 2:2:2 of a Digital Marketing Campaign

Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we?  I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
What is a social media audit?

What is a social media audit?

Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
Does Facebook really prioritise video content?

Does Facebook really prioritise video content?

Yes and No. And you can use that to your advantage. Facebook is a business just like we are. But where you and I sell a service or product, Facebook is selling us. That’s right, when you use Facebook, you become a product. That’s because Facebook makes its money by...
DIY Social Media Content Planner

DIY Social Media Content Planner

Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula.  Planning...
Social Media for Small Business – Make Your Bio Count

Social Media for Small Business – Make Your Bio Count

Did you know that your social media bio is not just the window to your business, but also assists potential clients to find you, both on the platform, and through google? What you write and the way you write it matter! Get the best results possible when using social...
How to Measure Social Media Engagement in 2022

How to Measure Social Media Engagement in 2022

These days measuring the success of your social media engagement is about so much more than post likes and page follows. A modern social media strategy builds an online community with a highly engaged audience. Your social media account should: Connect with customers...