How to generate leads on social media with storytelling

How to generate leads on social media with storytelling

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Story – an emotive journey following a series of events and how those events impact a person or character. Storytelling. An age-old way of getting a message across. Want to explain the dangers of taking candy from strangers to a child? Read them Hansel and Gretel. The...
14 FREE ways to extend your social media reach

14 FREE ways to extend your social media reach

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In an increasingly pay-to-play social media landscape, let me assure you, it is still possible to grow your social media reach, convert followers into clients, and even brand ambassadors, without spending a cent. First, run a quick audit of your own social media...
Social media video (YouTube) for beginners

Social media video (YouTube) for beginners

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Did you know that posting on YouTube will help people find you on Google? Google owns YouTube, and, as people like to watch videos, Google prioritises showing videos in its results. YouTube, on its own, is also the second biggest search engine – second only to Google...
Curated content – save time while staying relevant

Curated content – save time while staying relevant

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Constantly creating original content for your social media feeds can be time consuming or costly. Sure, it lets you get creative and is a great way to show your knowledge. But sometimes, the push to come up with consistently high-quality posts for socials without...
The power of consistency in social media

The power of consistency in social media

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Consistency is the secret sauce when it comes to social media. By showing up consistently your audience not only gets to know, like and trust you but they remember your brand!.  It doesn’t mean you need to post multiple times a day, and it certainly...