Facebook marketing – increase reach organically
Facebook marketing is becoming more challenging for businesses as it moves towards an almost inevitable pay-to-play space. But the term is not yet synonymous with paid advertising, and reaching your customers is still possible without forking over your hard-earned...
Meta ads – does organic content still matter?
Whatever your current small business marketing goal, Meta ads can help you achieve it. Of course, I’m not here to spruik Meta ads, and I honestly wish we could return to the days when our followers saw most of our posts. Alas, those days are behind us, and while...
Save time – recycle your social media content
Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
What is a social media audit?
Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...