Save time – recycle your social media content
Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
The 2:2:2 of a Digital Marketing Campaign
Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we? I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
What is a social media audit?
Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
DIY Social Media Content Planner
Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula. Planning...