What is a social media audit?

What is a social media audit?

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Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
DIY Social Media Content Planner

DIY Social Media Content Planner

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Creating a social media content planner saves you time and stress. Go high tech and use planning software, love your stationery with a pretty template from Etsy or grab your diary and plan in pencil. It’s not the medium that matters; it’s the formula.  Planning...
How to Measure Social Media Engagement in 2022

How to Measure Social Media Engagement in 2022

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These days measuring the success of your social media engagement is about so much more than post likes and page follows. A modern social media strategy builds an online community with a highly engaged audience. Your social media account should: Connect with customers...
What is a Style Guide?

What is a Style Guide?

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Simplify life. Stop relying on memory or checking every piece of the team’s work. Show up consistently without overthinking it. A style guide is a way of simplifying your business. Small amount of work now, big time saving later. Do I have your...
Yes, you need a blog too

Yes, you need a blog too

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It’s easy to think you can run a business entirely from social media these days. And I know some businesses do this very successfully, but your social media feeds should be driving people to your website. Why? Because you can own your website. You can never own...
12 Days of Social Media at Christmas

12 Days of Social Media at Christmas

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On the first day of (my social media) Christmas, my business gave to my (clients)…   Ok, let’s leave the singing to the original. Let’s look instead at the practicalities of how you can make the first 12 (or 24) days of December work for your business on social media...