Stand out against generative AI marketing 

Stand out against generative AI marketing 

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Love it or loathe it, AI, including generative AI, is here to stay. And it’s had some positive impacts on the digital marketing space. In 2024, however, generative AI is starting to give some of our customers the ‘icks’ so it’s never been more important for businesses...
LinkedIn Company Pages – a small business guide

LinkedIn Company Pages – a small business guide

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LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

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With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Do you have an Instagram business account?

Do you have an Instagram business account?

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Using an Instagram business account opens many possibilities for small businesses like yours to connect with your audience, grow your business and sell your product or services.  Now known as a subsection of the Instagram professional suite, Instagram business...
Marketing strategies tried and true

Marketing strategies tried and true

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Platform-specific marketing strategies don’t work in isolation! Good marketing strategies can harness the power of social media features and trends, but always as part of a broader plan focussed on what problem you solve for customers and how you are going to show up...