Facebook marketing – increase reach organically

Facebook marketing – increase reach organically

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Facebook marketing is becoming more challenging for businesses as it moves towards an almost inevitable pay-to-play space. But the term is not yet synonymous with paid advertising, and reaching your customers is still possible without forking over your hard-earned...
Stand out against generative AI marketing 

Stand out against generative AI marketing 

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Love it or loathe it, AI, including generative AI, is here to stay. And it’s had some positive impacts on the digital marketing space. In 2024, however, generative AI is starting to give some of our customers the ‘icks’ so it’s never been more important for businesses...
LinkedIn Company Pages – a small business guide

LinkedIn Company Pages – a small business guide

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LinkedIn is the place for professional connections, industry insights, our next job (or employee), learning skills, and sharing expertise. If you are targeting (or hoping to employ) younger millennials (25-34) and professionals, operate in the business-to-business...
Social media collaborations and influencer marketing

Social media collaborations and influencer marketing

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With limited time and resources, running a business requires working smarter, not harder. Social media collaborations, influencer marketing, brand ambassadors and even business page tagging are great ways to expand your audience and increase sales. Social media...
Do you have an Instagram business account?

Do you have an Instagram business account?

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Using an Instagram business account opens many possibilities for small businesses like yours to connect with your audience, grow your business and sell your product or services.  Now known as a subsection of the Instagram professional suite, Instagram business...