Integrating social media into your marketing mix

Integrating social media into your marketing mix

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If marketing strategies are like cake, social media is like the egg that binds it together.- Susie Basiaco, The Social Nest Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake,...
LinkedIn for Business Networking

LinkedIn for Business Networking

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LinkedIn is the best social media platform for small business owners, (especially those on the business networking scene). My clients find it gets better engagement and conversion. And it’s a little different to other social media channels. A little more professional...
Boost your business with social media tools

Boost your business with social media tools

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Save time and money using social media tools to gain audience insights, create scroll-stopping visuals, plan your content, and schedule to multiple platforms at once.  As the platforms and algorithms ask more of us, the tools help us keep up. Understand audience...
Social media in just 20 minutes a week

Social media in just 20 minutes a week

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Every business starts somewhere, why not with 20 minutes, or just one post to one social media platform each week? It won’t turn you into Telsa or Apple overnight, but with sound initial setup, a little strategy, and realistic expectations, you might be surprised by...
Facebook marketing – increase reach organically

Facebook marketing – increase reach organically

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Facebook marketing is becoming more challenging for businesses as it moves towards an almost inevitable pay-to-play space. But the term is not yet synonymous with paid advertising, and reaching your customers is still possible without forking over your hard-earned...