DM marketing – a small business guide

DM marketing – a small business guide

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Savvy business owners use DM marketing to engage with customers, nurture leads, and build customer loyalty. Social media platforms like Instagram, Facebook, and LinkedIn like DMs because they keep users on their platforms longer. Your audience loves them because they...
Integrating social media into your marketing mix

Integrating social media into your marketing mix

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If marketing strategies are like cake, social media is like the egg that binds it together.- Susie Basiaco, The Social Nest Social media is often a small business owner’s first port of call for marketing (and I can’t help but agree!). However, like an egg in a cake,...
LinkedIn for Business Networking

LinkedIn for Business Networking

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LinkedIn is the best social media platform for small business owners, (especially those on the business networking scene). My clients find it gets better engagement and conversion. And it’s a little different to other social media channels. A little more professional...
Boost your business with social media tools

Boost your business with social media tools

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Save time and money using social media tools to gain audience insights, create scroll-stopping visuals, plan your content, and schedule to multiple platforms at once.  As the platforms and algorithms ask more of us, the tools help us keep up. Understand audience...