Simple brand strategy for busy business owners
Your brand is so much more than your logo – it’s what people think (or feel) when they see your logo or think about your brand. A brand strategy, even a simple one, helps shape your reputation by guiding both internal decisions and external presentations of your...
SEO on social media – do you know your brand keywords?
Digital marketing used to be social media vs website search engine optimisation (SEO). Now it’s keywords and SEO on social media and websites – after all, if your customers are searching for you using new search functions on social media platforms, our goal is...
Bluesky and beyond: social media marketing for 2025
Are you wondering what all the fuss about the Bluesky app means for your business? Struggling to keep up with the changes on Meta or wondering if TikTok is still worth your attention? It seems every time we open our email or read the news there is a new update...