Simple brand strategy for busy business owners

Simple brand strategy for busy business owners

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Your brand is so much more than your logo – it’s what people think (or feel) when they see your logo or think about your brand. A brand strategy, even a simple one, helps shape your reputation by guiding both internal decisions and external presentations of your...
Bluesky and beyond: social media marketing for 2025

Bluesky and beyond: social media marketing for 2025

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Are you wondering what all the fuss about the Bluesky app means for your business? Struggling to keep up with the changes on Meta or wondering if TikTok is still worth your attention?  It seems every time we open our email or read the news there is a new update...
DM marketing – a small business guide

DM marketing – a small business guide

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Savvy business owners use DM marketing to engage with customers, nurture leads, and build customer loyalty. Social media platforms like Instagram, Facebook, and LinkedIn like DMs because they keep users on their platforms longer. Your audience loves them because they...