by admin
We’ve covered a lot here in 2022, on the blog and socials, and we’re already looking forward to 2023. So this one is the big how-to for your social media in 2023, drawing in a lot of what we have already learnt. A campaign per quarter Unlock the key to social media...
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Yes, unique content is important. And no, you shouldn’t post the same social media content over and over – how boring! But you can repurpose content across multiple platforms and avoid reinventing the wheel every time you post. It starts with creating great long-form...
by admin
Successful digital marketing campaigns take planning. Or sheer luck, but let’s not rely on that shall we? I work to the 2:2:2 rule. No one knows exactly where it came from, but it works for me and my clients. Whether you are launching a new product, promoting a...
by admin
Complete a SWOT analysis, review the competition and maximise your opportunities to make the most of social media for business. A social media audit is a fancy way of saying, let’s look at: how your business is going on social media, what your competitors are...
by admin
Yes and No. And you can use that to your advantage. Facebook is a business just like we are. But where you and I sell a service or product, Facebook is selling us. That’s right, when you use Facebook, you become a product. That’s because Facebook makes its money by...
