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Did you know that posting on YouTube will help people find you on Google? Google owns YouTube, and, as people like to watch videos, Google prioritises showing videos in its results. YouTube, on its own, is also the second biggest search engine – second only to Google...
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I like to buy from brands I trust. I guess that you do too. It’s human nature. And we trust authentic and relatable brands, experts in quality products or services, and live up to their excellent reputation. The importance of reputation has its roots in the concept of...
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Constantly creating original content for your social media feeds can be time consuming or costly. Sure, it lets you get creative and is a great way to show your knowledge. But sometimes, the push to come up with consistently high-quality posts for socials without...
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Consistency is the secret sauce when it comes to social media. By showing up consistently your audience not only gets to know, like and trust you but they remember your brand!. It doesn’t mean you need to post multiple times a day, and it certainly...
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You’ve built your digital marketing campaign plan, but now what? How do you get your audience to engage with your social media content? How do you create content that keeps them returning and converts them into loyal repeat customers?You start by keeping it...