


Social proof in marketing – three steps to build trust on social media
I like to buy from brands I trust. I guess that you do too. It’s human nature. And we trust authentic and relatable brands, experts in quality products or services, and live up to their excellent reputation. The importance of reputation has its roots in the concept of...
Curated content – save time while staying relevant
Constantly creating original content for your social media feeds can be time consuming or costly. Sure, it lets you get creative and is a great way to show your knowledge. But sometimes, the push to come up with consistently high-quality posts for socials without...
The power of consistency in social media
Consistency is the secret sauce when it comes to social media. By showing up consistently your audience not only gets to know, like and trust you but they remember your brand!. It doesn’t mean you need to post multiple times a day, and it certainly...