Social media through the customer journey

Social media through the customer journey

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Every time you post on social media, it becomes part of your customer journey. Whether it’s paid advertising or an impromptu live of you networking and meeting new collaborators, part of a formal strategy or just because you feel you should be on socials, it’s all...
DIY Advanced Social Media Strategy

DIY Advanced Social Media Strategy

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Are you looking for more from your social media marketing? More engagement, more conversion, more reach? It’s time for an advanced social media strategy, and with my four simple steps, you can do it yourself. Step 1: Define your social media marketing goals Every...
Social media platforms by audience age

Social media platforms by audience age

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Social media for business is not an option. It’s a necessity. Almost 80% of Australians are on social media, and 39% follow brands or businesses there. Facebook remains the most popular social media platform, though people spend more time on...
How to generate leads on social media with storytelling

How to generate leads on social media with storytelling

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Story – an emotive journey following a series of events and how those events impact a person or character. Storytelling. An age-old way of getting a message across. Want to explain the dangers of taking candy from strangers to a child? Read them Hansel and Gretel. The...
14 FREE ways to extend your social media reach

14 FREE ways to extend your social media reach

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In an increasingly pay-to-play social media landscape, let me assure you, it is still possible to grow your social media reach, convert followers into clients, and even brand ambassadors, without spending a cent. First, run a quick audit of your own social media...