Meta ads – does organic content still matter?

Meta ads – does organic content still matter?

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Whatever your current small business marketing goal, Meta ads can help you achieve it. Of course, I’m not here to spruik Meta ads, and I honestly wish we could return to the days when our followers saw most of our posts. Alas, those days are behind us, and while...
Intro to AI for social media

Intro to AI for social media

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AI: a tool for social media marketers, not a magic solution I’ll start with an unpopular opinion about AI for social media marketing. AI is not a magic solution to all social media marketing content dilemmas. It is a tool, not a replacement for authenticity and...
5 steps to SEO on Instagram

5 steps to SEO on Instagram

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SEO – search engine optimisation or, making it easier for your customers to find you. Often used in the context of websites and Google, SEO is now also relevant on Instagram. Get found by your ideal customers by incorporating keywords and SEO on Instagram into your...
Social media marketing in 2024

Social media marketing in 2024

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Trust, authenticity, and connection still reign in 2024  People will always buy from brands they know, like, and trust. Building trust through authenticity and connection will never go out of fashion. My top social media marketing tips for 2024...
7 benefits of engaging a social media manager

7 benefits of engaging a social media manager

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Are you getting the results you want on social media? Many small businesses know they need a social media presence, but not how to get the results they desire. Engaging a professional social media manager is the fastest way to effective social media marketing for any...