12 Days of Social Media at Christmas

12 Days of Social Media at Christmas

On the first day of (my social media) Christmas, my business gave to my (clients)…   Ok, let’s leave the singing to the original. Let’s look instead at the practicalities of how you can make the first 12 (or 24) days of December work for your business on social media...
Social Media for Business: Make it Work for You

Social Media for Business: Make it Work for You

“One third of consumers agree that they will inspect a brand’s social media presence before making an online purchase if they have not purchased from their website before.” Yellow Social Media Report 2020 – Consumers Will your clients find your...
5 reasons you need a customer avatar

5 reasons you need a customer avatar

If, like me, you initially thought an avatar was a cartoon representation of yourself on video games, you are halfway there. A customer avatar in the business world is a representation of your ideal customer (you can draw a cartoon to assist if you are a visual...